What is digital marketing and how does it all work? 2020

We are all talking about digital marketing. Understanding what digital marketing is and how it all works but how it actually works applies in the real world because it is good to have knowledge of theory and academic staff and these kinds of books and it can help you build a foundation and base knowledge but it's a completely different story. When we take all these ideas and theories and we actually apply them to the real world and that's what I want to help you here before you dive into the theoretical and academic staff as well as practical and real digital marketing applications we need to 

first decode exactly what we need. There is no lack of confusion when it comes to digital marketing and I blame myself as a marketer for being part of the problem. Above all we are notorious for the use of complex jargon and technology past words SEO, PPC, CTA, CTR and I dozens and dozens more The important things people can do is often combine digital marketing with complex online software, coding or S complex funnel that takes dozens and dozens of people just to continue so there is no 

wonder that there is still a lot of confusion around it and many more very smart and diverse business owners can still avoid. Now of course digital marketing involves some more complex and technological aspects but that doesn't mean you need to know what each one of them is and how to do them real because even the most comprehensive or common sense pieces allow you to enrich in today's digital market place because Digital marketing at the end of the day at this point is actually quite a simple idea but before we dive into all the specifications we will quickly shout

out first that this episode is sponsored by Charitable Sweeps. Charitable swipes have created a way for business owners to donate to charity but without spending a single penny on them. The difference between a credit card processing company such as Square or PayPal swipes is when your business pays a portion of the processing fee that usually goes to Visa or MasterCard instead of the best part of the charity pointing to it. Want to get started but save money while helping charities with a lower rate now than you can see the link in the description below. Okay so let’s get back to that. What

is Digital marketing? Digital but good self brace marketing for this one is marketing is done digitally which means it applies the same ideas and policies and theories during your marketing. Commercially good these will be applied but will be done on digital platforms via email and other online channels and social media. . Basically if you are using a digital platform to communicate the value of your business to your customers then you are my friend Digital Marketing. So how does Digital Marketing work? Just as we've covered, Digital Marketing works exactly the way offline or traditional marketing

works in reality. You hear someone talking about Digital Marketing, they're referring more to the underlying strategies behind the digital and online aspects of those tools. It should always be structured on a foundation basis and really marketing is fundamental. So now that we've got digital coverage marketing is exactly what Digital Marketing is all about with the best tools available and the best way for digital marketing to work for you The first step in creating effective Digital Marketing strategy is to first identify your market you see it We're not talking about conventional or Digital Marketing, but 

the first step is to always identify the target market, the ideal customer or potential, or the potential person you really want to connect with now because it's the right thing to do without such a basic piece of overall strategic promotion. The right person in mind so there is actually nothing to spend a little time and dig something into your ideal target market, what are their demographic details such as their age, gender, income, occupation, nature, their geographical details where they live, what city, state , 

Province, country, things like that and finally and most importantly, their key psychological details, their attitudes, interests, opinions and behaviors. You will be able to form a really clear picture of your ideals. Your Digital Marketing strategy or marketing is more effective in marketing. In general, the strategy is right so once you get your market clearly identified. Now is the time for two messages to come. In creating a functional message you see your clients or your customers basically in the market once you have seen their miracles and misfortunes well. Their miracles are 

going to be things like their wants and their needs, their goals and their dreams, again you can better understand your market you can understand their miracles and ideally your business is a position to deliver those miracles for them Doing. Of course its flipside, their problems which are their fears, their frustrations, their pains, their dreams and all the things again trying to avoid step two we are going to be pretty much the same no matter what the third or digital marketing is talking about and the third step is media and it Where things really differentiate between digital and digital 

marketing because this is the platform we're going to choose to use to communicate our message to our market. Now when we talk about traditional media we talk about things like newspapers or radio. Or any form of direct mail or print is really digital. On the other hand, social media, online video, email marketing, online pay per click advertising, where things like nature, even though Digital Marketing is really exciting, is an effective overall deployment strategy. Everyone, regardless of age or gender, income or occupation, is online nowadays which does not mean that they are trying to

reach you. Can reach through Digital Marketing. Not only that, Digital Marketing also has some other advantages over traditional marketing which is that the real goal is to dial in with digital platforms just in time to get the data back significantly reduced. If you have an ad, you have to wait several days in a newspaper Weekly, even a few months, even if your market sees and responds to your message or not, on the other hand Digital Marketing response is good you can create and place an ad it reaches your market in a few hours and get instant feedback if you are on track or something It's 

okay to let you know if you need to change, so now that we've put together some of the most effectiveDigital Marketing strategies available today? OK when it comes to Digital Marketing there is no shortage of available strategies opinion that every social media with those strategies Gurus say you need more social media, email marketing needs to promote your customers direct access to their email inbox, video marketing experts say everyone has more Making videos and online advertisers tell you that the best return on investment is to advertise online so that in reality they are all right 

because it depends on your market your message and your media basically need to find out who you are trying to reach. That is what you are trying to communicate and which online or digital platform will align you best with you Business is going to be your industry and your customers. Unfortunately, where a lot of people get lost and confused do they look at all these different things to understand that they can do all the work so they start all over and one by one a few years after Digital Marketing I can tell you for sure the consultant and a Marketing company ownership is something you 

don't necessarily have to do. In fact most of your results are probably going to come from both, even three carefully selected and most strategically deployed channels so here are some strategies we can use to help you choose the one that works best for you and your business. Some of the most effective forms of Digital Marketing that clients and every single day I use within the agency have proven to be available today. The first is, of course, social media marketing. You can't just argue with the proven results you've been able to achieve. Strategically deployed social media marketing campaigns 

now go into great detail on how the campaign is run and how we're going to benefit from it using a combination of Facebook, Instagram or YouTube. And depending on the LinkedIn market and depending on the client and their customers, a social media presence today is pretty much mandatory and the best thing you can do is provide a real and realistic return on investment. Other strategies we consistently use are online advertising. Again, most of the social media platforms have the option to use both organic social media which means regular posting content without pay or justice as 

well as online paid ads where you basically pay them for their distribution again we take a look at the market and basically how we Trying to perono and then want to make a strategic decision between Facebook, Instagram, YouTube and Google Display Network. As a funny fact, some of our top ROI campaigns have almost always come up with social media online advertising. Yeah Al that sounds pretty crap to me, Looks like BT aint for me either, Looks like BT aint for me either, Looks like BT aint for me 

either, Looks like BT aint for me either, Looks like BT aint for me either, Looks like BT aint for me either, Looks like BT aint for me either, Looks like BT aint for me either, Looks like BT aint for me either. Other strategies we almost always calculate and of course our local clients are search engine optimization or SEO for short. Basically if you are unfamiliar with SEO it involves optimizing the website to show more in the search rankings so when a search term is typed in your business it appears at the top of the line. Okay, so now that we've got all the covers, the next thing you're going to do is check out the original. Thanks…….!